Creating a Brand
In the early stages of brand development, we recognized the need to bring together individuals from a variety of disciplines for comprehensive development. Our undertaking can best be described as collaborative. We joined forces with industry experts and brand incubators, young emerging designers and recent grads from FIT to assist in bringing our vision to life, and we sought out professors from Parsons School of Design for assistance with technical aspects. Our collective industry experience in retail, buying, wholesale and design is over 75 years.